How Animated Monsters Made Data Security Real for Aptiv Employees

For a company like Aptiv, where every day consists of high-tech, high-speed innovation, more granular issues like data security can often get left in the dust. The typical employees have bigger, more exciting things on their minds than whether their IT is airtight and breach-free.

Our challenge was to catch the attention of a busy and focused employee base and make the threat of data security breaches feel real and immediate. To do so, we created a series of eye-catching animations about “Trent,” a senior product engineer employee being terrorized by a series of anthropomorphized data risks. In this series, security is no longer a matter of tedious spam deletion and box-checking—it’s a battle against grinning malware gremlins, and malevolent, disembodied arms reaching for the company’s most valuable data.

By taking what could be considered a dry topic and framing it as an energetic, tongue-in-cheek entertainment, complete with clear guidelines and instructions, we helped create a culture of security.