Mapping the Rise of a Challenger Brand in Competitive Waters

As a family-owned raft business in Helena, Montana, Odyssey was poised to own an untapped segment of the competitive rafting market by offering elite materials, construction and performance at a price point attractive to newcomers.

We assisted in full brand refresh, crafting a new website layout complete with an updated logo, copy and visuals. We also designed a trifold features brochure, outlining the advantages of an Odyssey raft for use by retailers and at tradeshows. For years, Odyssey has existed in the rafting world as an “if you know, you know” brand—those familiar with their performance and quality have always been willing to sing their praises, but lack of broader brand awareness and loyalty has held them back from major growth.

Ultimately, our materials and design updates have elevated the brand’s identity to one that sits
comfortably next to the industry’s big-name players and is ripe for proliferation among dealers and industry experts. The look and style are unmistakably girded in rugged excitement and invite adventurers of all kinds to get on the river.