Translating a Biomed Breakthrough into a Compelling Market Vision

Zuno has a big idea: to help the surgical industry move beyond the long-outdated system of flimsy, plastic-wrapped sterilization trays, and toward a future where every tray is verifiably sterile, every time.

To help explain their new Smart Container, a revolutionary, novel-patented piece of tech that creates a verifiable vacuum seal around newly sterilized tools in a robust metal tray, we created a fully-animated explainer video which uses a 3-D rendered version of the container to highlight its different features and specs, from top to bottom.

Armed with the comprehensive video, the sales team is empowered to address the concerns of surgeons and buyers—audiences well accustomed to hearing pitches for new technologies, and notoriously loyal to the techniques and tools they already know. The video lays the benefits of the Smart Container bare, preemptively answering the most important questions with clarity encourages medical professionals to enter a new era of sterilization.